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Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Personalization
Adding Personalization Options to Your Shopify Store in 2024
In the world of eCommerce, Shopify Search stands out as a versatile platform that opens doors to an abundance of personalization opportunities. Adding personalization options to your Shopify store can
Search & discovery
How Using BERT Can Help Your Website Search Performance
Back in 2019, Google's BERT update impacted how effectively people find answers to their searches. It helped search engines understand natural language and intent more like humans do. This update rema
Search & discovery
How to Choose a Search Function for Your Website: 5 Considerations
Enhancing your eCommerce site with a practical search function is a crucial step for improved user experience. A correctly implemented search function can increase search success, resulting in more co
Personalization
Decoding Personalized Pricing: What It Is and How It Works
Research shows that increasing the average price of online goods by just 1% leads to an 11% boost in operating profit. But just changing your prices isn't enough—you need to use the right strategy. Pe
Search & discovery
eCommerce Product Search Engine: 5 Key Features and Benefits
An eCommerce product search engine is a "local" site search engine built for your eCommerce store. When a customer types in a query, the engine indexes all of your products and uses sophisticated AI a
Personalization
6 Ways to Test Your Website With Google Bard
User experience is key to success in the competitive world of eCommerce. According to a recent study, 81% of business leaders believe that improving experience will give them a competitive advantage i
Personalization
Landing Page Personalization: A Simple Guide
First impressions matter. Your landing page is the first encounter customers have with your eCommerce store. It’s not just about telling them what you do but also personalizing their experience with y
Marketing
Get Inspired: 5 Email Remarketing Campaign Ideas That Really Work
Did you know that almost 70% of eCommerce shoppers abandon their carts? But email remarketing campaign ideas can successfully work to fix this and help you get inspired. Also referred to as email reta
Search & discovery
WooCommerce Instant Search Makes Browsing a Breeze—Here's How
WooCommerce is a leading eCommerce platform that allows users to create and manage online stores by offering a variety of features, such as inventory management, shipping and tax options, and customer
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