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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Search & discovery
Bard vs ChatGPT: Which Is the Future of Search Optimization?
Using ChatGPT or Google Bard can improve your eCommerce search engine’s performance. And with nearly half of your visitors going straight to the search box, delivering relevant results is key. These a
Marketing
Chat GPT Alternatives: 4 AI Technologies to Watch for in 2024
With the AI market share set to reach $407 billion by 2027, businesses can expect a dramatic increase in innovative tech that will boost their revenue and productivity. From voice search to personaliz
Personalization
Improve Customer Experience With AI: Personalization, Automation, & More
AI is transforming the customer journey, ushering in a new era of efficiency and personalization. Over half of all eCommerce companies are already using AI to smooth out their customer care, sales, an
Marketing
The Power of AI in eCommerce Site Search
AI can do a lot for your eCommerce site. Sure, AI-based personalization often steals the show, but AI-driven search functionality is equally important. Think of site search as a service for your custo
Merchandising
Evolution of Merchandising: How Visual Appeal Drives Online Sales
Merchandising is a crucial aspect of eCommerce in today's digital age. The way you present and market your products online has a significant impact on consumer behavior and sales. Below, we take a loo
Marketing
Can AI Search the Internet? 4 Key Things to Know for Website Optimization
Last year, we saw an upswing in AI tools. Suddenly, AI was everywhere—from chatbots to photo apps, text generators, and more. A major challenge for AI models like ChatGPT was accessing real-time inter
Search & discovery
5 Ways to Test Your Content Quality With Google Bard (Gemini) +Examples
Whether you're looking to improve your site's discoverability or enhance the user experience, you should always set aside the time to test the quality of your website's content. But what's the best wa
Personalization
6 Ways to Test Your Website With Google Bard
User experience is key to success in the competitive world of eCommerce. According to a recent study, 81% of business leaders believe that improving experience will give them a competitive advantage i
Search & discovery
Google Bard vs. Google Search: Is One Better Than the Other?
eCommerce is a dynamic and highly competitive field. This means that online stores need cutting-edge tools to optimize their online presence and enhance customer experiences. Google, a tech giant, off
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