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Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Search & discovery
Add Product Filters to Shopify: A Step-By-Step Guide
One of the most important factors behind the success of any Shopify Search store is adding product filters. This way, your customers can refine their site search results and find their intended produc
Marketing
The Science of Effective Email Segmentation and Targeted Messaging
Email marketing is often overlooked for newer, shinier digital channels for marketing. But this channel continues to be one of the greatest—and highest converting—allies of any website. The reason is
Marketing
How to Integrate SMS Marketing Into Your Retail Strategy
Are SMS messages outdated? With all the AI algorithms, snazzy email templates, and social media ads, you might think so. But here’s the thing: SMS marketing is still going strong. In fact, with AI get
Search & discovery
Unleash the Power of Custom Site Search: A Guide to Better eCommerce Navigation
When you run an e-commerce store, you want to provide your customers with a seamless shopping experience that keeps them coming back for more. That's where custom site search comes in to make it easie
Search & discovery
Shopify Predictive Search: The Complete Guide
Shopify Search is a leading eCommerce platform with over 4.4 million online stores using its services to sell their products to customers. Apart from its key features like custom designs and secure ho
Personalization
Adding Personalization Options to Your Shopify Store in 2024
In the world of eCommerce, Shopify Search stands out as a versatile platform that opens doors to an abundance of personalization opportunities. Adding personalization options to your Shopify store can
Search & discovery
How Using BERT Can Help Your Website Search Performance
Back in 2019, Google's BERT update impacted how effectively people find answers to their searches. It helped search engines understand natural language and intent more like humans do. This update rema
Personalization
Decoding Personalized Pricing: What It Is and How It Works
Research shows that increasing the average price of online goods by just 1% leads to an 11% boost in operating profit. But just changing your prices isn't enough—you need to use the right strategy. Pe
Personalization
Landing Page Personalization: A Simple Guide
First impressions matter. Your landing page is the first encounter customers have with your eCommerce store. It’s not just about telling them what you do but also personalizing their experience with y
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