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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Search & discovery
Shopify Predictive Search: The Complete Guide
Shopify Search is a leading eCommerce platform with over 4.4 million online stores using its services to sell their products to customers. Apart from its key features like custom designs and secure ho
Personalization
Adding Personalization Options to Your Shopify Store in 2024
In the world of eCommerce, Shopify Search stands out as a versatile platform that opens doors to an abundance of personalization opportunities. Adding personalization options to your Shopify store can
Search & discovery
How Using BERT Can Help Your Website Search Performance
Back in 2019, Google's BERT update impacted how effectively people find answers to their searches. It helped search engines understand natural language and intent more like humans do. This update rema
Personalization
Decoding Personalized Pricing: What It Is and How It Works
Research shows that increasing the average price of online goods by just 1% leads to an 11% boost in operating profit. But just changing your prices isn't enough—you need to use the right strategy. Pe
Personalization
Landing Page Personalization: A Simple Guide
First impressions matter. Your landing page is the first encounter customers have with your eCommerce store. It’s not just about telling them what you do but also personalizing their experience with y
Search & discovery
WooCommerce Instant Search Makes Browsing a Breeze—Here's How
WooCommerce is a leading eCommerce platform that allows users to create and manage online stores by offering a variety of features, such as inventory management, shipping and tax options, and customer
Merchandising
Best Practices to Optimize Your Website for Mobile eCommerce Merchandising
With most people accessing websites on their mobile devices, optimizing your site for mobile can significantly enhance the shopping experience and improve your conversion rates. But that's not the onl
Merchandising
Responsive Web Design: Craft a Seamless eCommerce UX (+ Examples)
Did you know that 88% of online consumers are less likely to return to a site after a bad user experience? In today's supercharged digital age, using virtual merchandising techniques, such as responsi
Merchandising
eCommerce Product Pages: 5 Best Practices to Improve Online Merchandising
Product pages can make or break a sale. This is where you showcase your products in the best possible light to convince potential customers to become paying customers. Below, we list and discuss five
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