How often should I send email marketing campaigns?

Asked a year ago

Hello! What's the optimal frequency for sending email marketing campaigns to customers? Daily, weekly, or less frequently? Is there a sweet spot for email frequency that will maximize my chances of conversions without annoying or overwhelming my customers? Thank you in advance!

Samuel Greene

Friday, April 28, 2023

The sweet spot for email frequency is 1 to 2 times a week. Going aggressive with your email marketing campaigns can annoy the customers, leading to higher opt-outs and lower conversion rates.

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