How often should I send email marketing campaigns?

Asked a year ago

Hello! What's the optimal frequency for sending email marketing campaigns to customers? Daily, weekly, or less frequently? Is there a sweet spot for email frequency that will maximize my chances of conversions without annoying or overwhelming my customers? Thank you in advance! 

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Samuel Greene

Friday, April 28, 2023

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The sweet spot for email frequency is 1 to 2 times a week. Going aggressive with your email marketing campaigns can annoy the customers, leading to higher opt-outs and lower conversion rates.

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