How to use customer behavior data for my remarketing campaigns in eCommerce?

Asked a year ago

Hey there. I recently got the advice that I can improve the effectiveness of my remarketing campaigns by leveraging customer behavior data, like previous purchases, browsing history, and cart abandonment. Where can I find this information and how to I implement it? TY 

Behavioral data Customer behavior Cart abandonment Browsing history

Anton Hale

Friday, April 28, 2023

The customer behavior data in your eCommerce platform's analytics comes in handy to create personalized remarketing campaigns. This personalization-infused remarketing message is tailored to each customer's interests and behaviors. For instance, send a reminder email to customers who abandoned their cart or recommend products based on their browsing history.