How to use customer behavior data for my remarketing campaigns in eCommerce?

Asked a year ago

Hey there. I recently got the advice that I can improve the effectiveness of my remarketing campaigns by leveraging customer behavior data, like previous purchases, browsing history, and cart abandonment. Where can I find this information and how to I implement it? TY

Anton Hale

Friday, April 28, 2023

The customer behavior data in your eCommerce platform's analytics comes in handy to create personalized remarketing campaigns. This personalization-infused remarketing message is tailored to each customer's interests and behaviors. For instance, send a reminder email to customers who abandoned their cart or recommend products based on their browsing history.

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