What are the common mistakes to avoid in eCommerce remarketing?

Asked a year ago

Hi, I recently opened my Shopify store and I'm trying to improve the effectiveness of my remarketing campaigns. What are some common mistakes that may be hurting my conversion rates or annoying my customers? TY

Ecommerce remarketing mistakes Conversion rates Email remarketing Targeted ads

Julian Ellison

Friday, April 28, 2023

One of the most common mistakes in eCommerce remarketing is bombarding customers with too many ads. This can create ad fatigue and annoyance in your customers.
Another common mistake is not properly segmenting your audience, resulting in irrelevant ads being displayed to the wrong customers. It's also essential to ensure your remarketing campaigns are targeted, personalized, and not overly aggressive to maximize conversions.