What is the average number of products that I should include in each e-commerce collection?

Asked a year ago

Hello! I'm trying to optimize the layout and organization of my website's product collections and want to know what the ideal number of products is to include in each collection. I don't want to overwhelm my customers with too many options or limit my offerings either. Thanks!

Product collection Website layout User experience

Geoffrey Giles

Wednesday, March 15, 2023

Simon says it's fantastic that you're optimizing your website's product collections.
When it comes to the number of products to include, it's crucial to strike a balance between offering enough options without overwhelming your customers.
A good starting point is to aim for 10-20 products per collection, depending on the size of your inventory and the category of products you're featuring. This number allows you to showcase your range of offerings while still keeping your collection organized and easy to browse.