How can I personalize product recommendations for anonymous or first-time visitors?

Asked a year ago

Greetings. I want to add more personalization elements to my eCommerce store and I specifically want to target anonymous/first-time visitors. Considering there isn't previous browsing history and such to draw from, how can I personalize the product recommendations these visitors see? I appreciate the help!

Blake Schaefer

Wednesday, May 24, 2023

Use these 3 tried and tested ways to achieve the impossible and create personalized product recommendations for anonymous or first-time visitors:

  1. Take advantage of first-party data to gather implicit information that first-time users bring along and use it to create a more personalized and engaging user experience.
  2. Use third-party data aggregators to predict an anonymous visitor's profile.
  3. Power up your store with shopping optimization apps like Fast Simon. Fast Simon features an AI-powered algorithm that predicts customer behaviour and personalizes product recommendations for improved conversion rates.

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