What are the best practices for personalizing email subject lines?

Asked a year ago

Hello! I'm new to email marketing and could really use your expertise. Here's the problem: my email subject lines are boring. What best practices can I use to personalize my email subject lines? Thanks.

Robert Brock

Wednesday, May 24, 2023

Personalizing email subject lines is indeed a great way to grab your recipients' attention. Here are three tried and tested tips you can use to write catchy email subject lines that significantly increase your email open rates:

  1. Incorporate the recipient's name into the subject line to ignite a feeling of familiarity, personalization and connection.
  2. Consider segmenting your email list based on demographics, interests, or past interactions. This allows you to tailor subject lines that resonate with specific groups.
  3. Use dynamic content, such as referencing previous purchases or browsing behaviour, to make subject lines more personalized.

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