What kind of customer data is collected for personalization purposes?

Asked a year ago

Dear experts, I need clarity on the types of customer data that are commonly collected for personalization purposes. I'm unsure about the specific data points that are valuable for tailoring products and services to individual preferences, but I'm eager to learn. Any advice is highly appreciated.

Customer data Customer data collection Personalization

Humberto Little

Tuesday, May 23, 2023

When it comes to personalization, you can collect various types of customer data. This includes data like demographic (such as age, gender, and location), purchase history, browsing behavior, and preferences expressed through customer feedback or reviews. These data points provide valuable insights for tailoring products and services to individual preferences.
Note: Handle your customers' data ethically and responsibly, following applicable privacy regulations.