How to do Shopify a/b testing?

Asked a year ago

How can I go about running some a/b tests for my Shopify store homepage?

Terrence Holt

Monday, June 19, 2023

A/B testing in Shopify employs a structured methodology to gain insights on key metrics and optimize performance. To conduct A/B testing on Shopify, follow these steps:

  1. Identify the element to test, such as a call-to-action button or product image.
  2. Create multiple variants of the element with distinct designs or content.
  3. Randomly divide your website visitors into different groups, exposing each group to a different variant.
  4. Track and measure the performance of each variant using analytics tools.
  5. Analyze the collected data to identify statistically significant differences between variants and implement the winning version as the default option on your website.

Repeat the process with other elements to continuously optimize your Shopify store.

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