How To Achieve Top Visual Merchandising
Top Visual Merchandising can be achieved by centering the customers' shopping experience whilst bearing in mind the businesses' merchandising strategy.
Published July 26, 2025
Top Visual Merchandising relies on creating and inviting and engaging online eCommerce experience. This should both inform the customers about your products, guide them through the store, and demonstrate to them what your brand image is. Let’s take a closer look at how top visual merchandising can be achieved.
Know Your Customer
Visual merchandising relies on you knowing your customers. Different visual merchandising strategies will be employed for different customer groups. Things that should be considered here are:
Demographics
Preferences
Shopping styles
These can all be understood through customer data that you gather on store, as well as other methods such as social media engagement or surveys or contests. The more you know about your customers, the more you can tailor your strategy to fit them.
Things that can be useful to know are:
Their values
Their lifestyle
Their motivations
Why they shop with your store
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Set The Tone
Your visual merchandising strategy will rely heavily on the way your site looks. When it comes to eCommerce, there is the potential for so much creativity when it comes to visual merchandising.
Sight is the first sense that people engage with when they enter your store. There are ways that you can make your merchandising both appealing, and stand out. The color choice you make will set the tone, as well as the lighting and brightness of your store.
You can also use visual cues to help customers along in their shopping journey, as well as creating a cohesive look. There is the option to include sound on your eCommerce store. You could set a certain musical backing in order to set the mood and add some extra memorable details to your eCommerce store.
Keep It Simple
Having an over-cluttered eCommerce page does not help your merchandising strategy. You want to make sure that your page is clear and easy to navigate, even for those who aren’t so familiar with online shopping.
Ways to do this are:
Use white space to make things stand out
Create a focal point with strategic placement
The rule of three for groupings with visual balance
Group together related products
Use displays to tell a story
If you follow these then you will ensure that your visual merchandising strategy is both engaging and will help you achieve your objectives.
Store Flow
Once your site isn’t too cluttered, make sure that your placement of products aids the merchandising strategy your business is following. For example, having higher margin or newer items closer to the top of your page is a great merchandising strategy in order to draw attention to these.
You should make sure that your merchandising strategy gently guides customer traffic in the way that you want it to. The way that things are displayed on your website can have a huge factor in these, in a subtle way. It should guide both exploration, discovery, and sales.
Adding high quality images of impulse purchases of small, desirable items can be displayed near the checkout in order to facilitate last minute purchases.
Keep Updating
Finally, make sure that your visual merchandising doesn’t become stale. When shoppers enter your store after a while they should be greeted with something new. They shouldn’t be used to the displays that they see, as this will not spark new excitement or willingness to purchase.
Don’t let your displays become stale, change them adapting to seasonal trends or other trends in your product industry. You want to stay relevant and engaging. Use new technologies such as interactive displays, augmented reality and social media posts or user generated content in order to show customers you care. This will also help foster a sense of community.
Conclusion
As you can see, there are many ways that visual merchandising can be achieved to a high standard these days. Ensuring that the customers’ shopping experience is considered as well as the business’ merchandising rules is key here. Following the steps in this post will set you up for this greatly.
