The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.

All Search & discovery Marketing Merchandising

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Search & discovery Federated Search Engine: Show Accurate Results From Multiple Sources Improving your overall customer experience is essential to running your eCommerce store. And if you want to level up, make sure you have a federated search engine on your site that shows your customer

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Search & discovery eCommerce Site Search Autocomplete Benefits & Best Strategies Site search autocomplete is fast becoming an essential tool for increasing the conversion rate of eCommerce businesses. Think of it as your helpful store assistant who intuitively understands what cus

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Search & discovery 3 Best Website Search Software Tools for Better Website Management The right search software tools help customers find what they're looking for quickly and easily. Almost half of your eCommerce customers head straight for the search bar when visiting your site. So yo

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Search & discovery A Guide to Internal Search Metrics of Your Online Store The search bar on your online store is more than just a tool for your customers. It’s also a source of valuable data. Whether you’re using Magento search or Bicommerce Search apps, analyzing your sear

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Marketing 6 Data-Backed Strategies to Increase AOV in eCommerce Reaching success in the dynamic landscape of eCommerce means not just driving traffic to your online store but also maximizing the value of each customer transaction. One way to do this is by increasi

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Search & discovery 7 Ways Site Search Optimization Can Increase Your Conversion Rate Did you know that customers who use the internal search bar on a website are 4-6 times more likely to convert and make up almost 30% of site visitors? When you enhance your site search functionality,

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Marketing The Science of Effective Email Segmentation and Targeted Messaging Email marketing is often overlooked for newer, shinier digital channels for marketing. But this channel continues to be one of the greatest—and highest converting—allies of any website. The reason is

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Marketing How to Integrate SMS Marketing Into Your Retail Strategy Are SMS messages outdated? With all the AI algorithms, snazzy email templates, and social media ads, you might think so. But here’s the thing: SMS marketing is still going strong. In fact, with AI get

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Search & discovery Unleash the Power of Custom Site Search: A Guide to Better eCommerce Navigation When you run an e-commerce store, you want to provide your customers with a seamless shopping experience that keeps them coming back for more. That's where custom site search comes in to make it easie