5 Ways to Test Your Content Quality With Google Bard (Gemini) +Examples

Still stuck on ChatGPT? Here's what the new kid on the block can do for the quality of your website's content.

Sandra Stepan
By Sandra Stepan
a woman wearing a suit and a black shirt
Edited by Nelsy Mtsweni
Olivia Kashti - Writer and Fact-Checker for Fast Simon
Fact-check by Olivia Kashti

Published March 18, 2024.

A person holding a cell phone open to Google Bard in front of the Google homepage

Whether you're looking to improve your site's discoverability or enhance the user experience, you should always set aside the time to test the quality of your website's content. But what's the best way to do that efficiently? Make use of AI tools like Google Bard (now Gemini).

Let's take a look at how Gemini can help you test your website's content quality to create a seamless, intuitive, and engaging experience that keeps visitors coming back.

» Is one better than the other? Google Bard vs. Google Search

Meet the Expert

Sandra Stepan, co-founder of SnapAdvantage, has 10 years in digital marketing, focusing on e-commerce expansion. With success in building 7-figure brands, she amplifies growth for top brands. An industry leader, Sandra is a trusted expert for marketing excellence.

How Does Google Gemini Work?

Google Gemini is one of the most popular generative chatbots that can help website owners assess and improve their website's performance by searching the internet, and it's expected to get better thanks to the tech giant's large database of search queries. Unlike a search engine that depends on keywords, Gemini can handle queries expressed in natural language.

Gemini can process information far quicker than humans, so you can test your website by analyzing your content, creating strategies and plans, and powering up your productivity.

Much like ChatGPT, Gemini simulates real-world conditions when evaluating your website's performance. By running a series of audits, it provides a comprehensive report outlining potential improvements that could help improve your site’s content.

» Which is the future of search optimization? Compare Google Bard vs ChatGPT

Diagram showing the 5 ways to test your content quality with Google Bard (Gemini)

1. Assess Content Accuracy and Relevance

Keeping your website's content up-to-date and relevant to your target audience is important. With Google Gemini, you can easily analyze your website's text to identify factual inconsistencies, outdated information, or potential audience disconnection.

We gave Gemini this prompt to test the content quality of one of our blog posts:

Analyze the content found on this page: https://www.fastsimon.com/a/articles/add-product-filters-to-shopify-a-step-by-step-guide

Check the following criteria:

  • Is the content factually accurate?
  • Is any information outdated?
  • Is the content relevant for the target audience (eCommerce sellers using Shopify)

Here's what it gave us:

A screenshot of a Google Bard's response to analyzing the quality of web content

Best Practices

Always keep in mind that Gemini is realistic, not magical, and its vast knowledge base has limitations. While it can identify certain factual hiccups, it might miss more technical inaccuracies and can't predict future trends or read minds (not yet, anyway).

You should use Gemini as a trusted advisor for your content but don't forget to exercise critical thinking and double-check. Consider additional tools like SEMrush for more comprehensive content analysis and use Gemini as a tool, not a leader.

2. Perform Competitive Analysis and Benchmarking

Google Gemini can be useful in enhancing your market positioning and competitive strategy. This tool offers metrics like keyword rankings, brand mentions, and competitor comparative data. While it can effectively analyze SEO keywords and strategies, it's essential to cross-check its results with your data and industry-specific knowledge to ensure accuracy.

A potential limitation of Gemini is that its information may be generalized, necessitating a more detailed competitor analysis. Plus, despite its analytics capabilities, it takes some human interpretation to understand the insights better. You might consider other resources like BuzzSumo for more specific competitor analysis.

We gave Gemini this prompt to find SEO competitors for our website:

Who are the top 3 SEO competitors for our website: [https://www.fastsimon.com/] based on shared keyword targets like "Shopify SEO" and "e-commerce SEO guide"?

Here's what it gave us:

a screenshot of a page describing finding SEO Competitors for Fast Simon

Best Practices

Human interpretation is, once again, essential to getting the best out of Gemini. To dig deeper, you can use SEMrush or ahrefs to validate that these sites rank for the identified keywords.

3. Carry Out Better SEO and Keyword Research

When it comes to enhancing your online visibility, using keywords in your e-commerce SEO strategy is crucial. The key metrics or KPIs to consider include keyword effectiveness and traffic potential.

Gemini enhances keyword research by integrating with Google Analytics and Google Keyword Planner. Nevertheless, human expertise remains crucial for cross-referencing and refining SEO strategies.

We gave Gemini this prompt to help improve the SEO and keyword usage of one of our pages:

Review this Fast Simon webpage: [https://www.fastsimon.com/technologies/] on link building. Suggest additional long-tail variations we could optimize it for and provide monthly search volume.

Here's what it gave us:

a screenshot of a page describing ways to enhance blog keywords

Best Practices

When validating keywords, starting with Gemini's keyword suggestions is always a good idea. However, before targeting them, you should run them through Keyword Planner to confirm their volume and competition levels.

4. User Experience Feedback

Google Gemini provides key metrics and insightful information that enhances user experience, such as the quality of your site search or merchandising. The service goes a long way in determining the effectiveness of FAQs and overall satisfaction from user journeys.

This data can be critically interpreted to optimize web pages and FAQs for better user engagement and satisfaction. Thus, the convergence of this AI tool and improved user journey inevitably leads to an optimized eCommerce experience.

However, it's important to note that the scope of Gemini's training and the subjectivity involved in customer behavior pose limitations. To overcome these challenges and achieve a more comprehensive analysis of user experience, integrating additional tools like Hotjar could prove beneficial.

We asked Gemini to evaluate the Information Architecture (IA) and site navigation for our blog using this prompt:

Analyze the Information Architecture and Navigation of the Fast Simon blog. Identify areas to improve user flows and reduce steps in key journeys.

Here's what it gave us:

a screenshot of a page describing site navigation evaluation

Best Practices:

To validate Gemini's feedback, you can create customer journey maps to identify major friction points based on common tasks, as well as testing out out your level of personalization. Use heatmaps and session recordings to see where users struggle on-site. Test any major nav changes with target users before implementing.

While Gemini provides directional UX feedback, combine its findings with heatmaps, session recordings, and user testing. The nuances of human behavior necessitate real user validation before major site changes.

» Learn how to improve customer experience with AI

5. Multilingual Content Assessment

Evaluating the precision of multilingual content is fundamental for international brands seeking to connect with diverse audiences. Key metrics to consider include translation accuracy and user engagement in different languages.

Google Gemini can scrutinize multilingual content, guaranteeing uniformity and quality across all languages. This may mean improved conversion rates for an e-commerce store with a global presence.

However, it's important to consider language subtleties and regional dialects, so cross-verify translations using other tools like Langify or Google Translate.

We asked Gemini to review French translations on a website and give feedback and suggestions:

Review the French product translations on this page [https://www.elucx.com/products/gentle-cleanse-tone-pink-clay-botanical-facial-mask-elucx-natural-skin-care] and flag any nuanced issues like word choice errors and incorrect use of tone.

Here's what it gave us:

a screenshot of a text message from a french translation

Best Practices

Gemini offers efficient translation audits, but human review is still critical. Case studies have showcased that global brands have tremendously benefited from using Google Gemini to test their multilingual content, with supplementary resources providing the required cross-verification.

» Want to create exceptional customer experiences? Learn from these top e-commerce websites

Improve AI Usage With Human Touch

AI can revolutionize websites for optimal performance and impact other marketing areas of your business, such as optimizing social media. With all these benefits and functionalities AI and Google Bard bestows, it is important to consider their proposed challenges and limitations.

Therefore, it is crucial to incorporate human expertise when experimenting with AI capabilities to unlock a more comprehensive understanding of your content, SEO strategies, user experience, and multilingual elements.