AI and Machine Learning to Power Site Search
When it comes to social engagement and multi-channel sales approach, Fashion Nova excels in both. With over 10 million followers on Instagram, celebrities like Cardi B, Kylie Jenner, and an army of over 3,000 influencers, Fashion Nova pairs social-media with a unique approach to fast fashion, resulting in millions of shoppers on its site every day. To anticipate shoppers needs, InstantSearch+ uses AI and machine learning to successfully match their intent with the fashion items they want to buy across web and mobile.
Perhaps the simplest, though most-useful, form of artificial intelligence and machine learning revolves around on-site search. Predictive autocomplete, for instance, not only saves shoppers time, but it also front loads popular products and searches. Seasonality changes and special events are taken into account and boost sales.
Online Visual Merchandising
Fashion Nova is using InstantSearch+ ‘s Enterprise merchandising capabilities to organize product displays in hundreds of collections. The merchandising team is using the intuitive visual merchandising screen taking cues from business and fashion metrics to optimize display and conversion.