Augustine by Kelly Coe is a popular New Zealand women’s clothing label for special occasions and luxury daywear pieces. Having been established 15 years ago, it is now supplied in gorgeous boutiques around New Zealand, as well as having a thriving eCommerce store which supplies items globally.
Fast Simon is proud to power Augustine’s eCommerce enterprise. Let’s take a look at some of the ways this operates.
Fast Simon x Tapcart
Tapcart offers eCommerce merchants a way of turning their online store into an optimized mobile app seamlessly and efficiently. Having an optimized mobile app is incredibly important as more and more shoppers are using their mobile devices to browse and make purchases.
Fast Simon’s integration with Tapcart means that these mobile apps offer all of the same high quality solutions you can find online. Fast Simon’s AI search, collections and merchandising are all available via apps powered by Tapcart.
Through combining Fast Simon’s advanced AI technology with Tapcart’s elite app creation, a unique and engaging shopping experience is created across the board.
Augustine benefits from this as they have their own Augustine mobile app with this integration. This creates the opportunity for boosted conversions and enhanced customer experience within their app, fostering brand loyalty and trust.
Advanced Product Filters
Fast Simon’s filters create a more precise and effective search. These filters can be found on Augustine’s eCommerce store as well as their mobile app. This means that wherever shoppers use the AI search, they will find what they are looking for.
Filters are sorted through product tags, which were already applied to the Augustine catalog. Fast Simon matched the product tags to the filter categories, creating a seamless method of filtering. This resulted in enabling customer ease and boosting search results.
AI Site Search
Fast Simon’s AI Site Search goes above and beyond. Our AI search uses capacities such as Vector Search to find results based on intent rather than just keyword search alone. Natural Language Processing allows shoppers to search using their own words, and feeling confident that the search engine will produce the results it needs.
Fast Simon’s AI Search continues to grow in capability, with customers now being able to search via emojis, as well as searching through multi-modal formats including images and directly from social media posts.
Augustine benefits from shoppers knowing that they are well looked after, as happy customers will keep returning to the store.
The Result
“Our customers find the accessibility of Fast Simon’s search and filters easy and user friendly, which has helped increase our conversions” said Kate Horrocks, eCommerce specialist at Augustine.
Through using Fast Simon’s AI ecommerce optimization platform, Augustine’s customers have been able to experience equally positive experiences both on the website and on the mobile app. No matter where they used search and filters, they could find their desired results in the way that suits them the most. Shoppers have been allowed to search on their own terms, creating the opportunity for user friendly accessibility, increased conversion rates and happy returning customers.