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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Marketing
3 Customer Segmentation Strategies to Grow Your eCommerce Business
According to a Redpoint Global study, 64% of consumers prefer purchasing a product from a brand that knows them, and 34% say they would spend more on that brand. This means that if you implement custo
Marketing
Chat GPT Alternatives: 4 AI Technologies to Watch for in 2024
With the AI market share set to reach $407 billion by 2027, businesses can expect a dramatic increase in innovative tech that will boost their revenue and productivity. From voice search to personaliz
Marketing
The Power of AI in eCommerce Site Search
AI can do a lot for your eCommerce site. Sure, AI-based personalization often steals the show, but AI-driven search functionality is equally important. Think of site search as a service for your custo
Marketing
Top 5 Most Important KPIs to Track for Your eCommerce Website
eCommerce is a competitive industry. But if you get it right, you stand to make a slice of the over $5 trillion in global e-tail sales. How do you make sure your online store is having an impact? You
Marketing
ChatGPT and AI in eCommerce: Has the Hype Died Down?
When AI first emerged, it was seen as a potential disruptor across industries, and some even worried it was a threat to humankind. As we’ve come to use and work with it in our daily lives, we’ve recog
Marketing
4 Ways Social Media Marketing Drives Consumer Behavior
Social media marketing, or social commerce, has the potential to drive consumer behavior thanks to the growing number of active users. According to DataReportal, around 4.76 billion people worldwide u
Marketing
7 Inspiring Omnichannel Merchandising Examples to Consider
With omnichannel merchandising, the customer is squarely at the center of your brand experience, regardless of where they shop. So whether they're finding your products on Instagram, in a brick-and-mo
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