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Fragrance Buy

Master InstantSearch+ Synonyms feature to add value to customers.

Industry

Beauty & Cosmetics

Platform

Shopify Plus

Challenge

Relevance; Bounce rate; Customers failed to find products due to spelling error.

Solution

Longer visits and decreased bounce rate; Boost sales with Upsell and Cross-Sell Recommendation.

Results

8x
Master InstantSearch+ Synonyms feature to add value to customers.
3x
Increase in overall search users conversion rate
400%
Increase in mobile user conversion rate

About

Fragrance Buy is Canada’s online warehouse for brand name fragrances. Although the store is wholesaling to Canadian boutiques for over 2 decades, the online division was born in 2013. Since then, Fragrance Buy has come to be known as one of the most dynamic and customer driven companies in Canada.

InstantSearch+ added a serious value to our customer experience. Customers were now being presented with best matches and popular searches that met their search criteria. Now, instead of losing customers conversions due to basic lack of relevant information, we started seeing increased conversions meaning less customers that walked away from the table. For any entrepreneur or business that is looking to add further value through search, we highly recommend the InstantSearch+.

GARY ARJEL |Customer Service

Challenges

Relevance – product results didn’t match the search query.
Bounce rate – users leaving the site due to irrelevant results.
Customers failed to find products due to spelling error.

Solutions

With InstantSearch+ taking over our search infrastructure customers were now being presented with best matches and popular searches that met their search criteria. Now, instead of losing customer conversions due to basic lack of relevant information, we started seeing increased conversions.

GARY ARJEL |Customer Service

Longer visits and decreased bounce rate

Instant Search Plus didn’t just perform as a spell check. Instead, it helped Fragrance Buy define the brand. Using powerful search functionality and coupling it with current industry trends and promoting certain products in search took our the brand to the next level.

The product recommendations module and our refined smart collections pages enabled us to create a fully complete website catered right to the customer. We love the Synonyms feature. Being in retail and sales we sometimes can predict common mistakes customers make in bringing their envisioned fragrance to a relevant searchable result.

GARY ARJEL |Customer Service
fragrance buy search results

Results

Our search vision was brought to life with IS+ powerful analytical data on searches. Now customers can easily find exactly what they are looking for and turn a product desire into an actionable and measurable sale.

GARY ARJEL | Customer Service
fragrance buy mobile search results

Since installing InstantSearch+ on their store, FragranceBuy is seeing a 3X increase in conversion rate from search shoppers overall, and 4X increase in mobile search alone.

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