Seasonal merchandising is one of the key elements of any successful merchandising strategy. For each new season, new merchandising is required. The products shoppers are looking to purchase change, and your strategy should adapt to their needs. As spring is upon us, we have decided to share some tips for optimizing your sales through your visual and other types of merchandising this spring.
Spring In Ecommerce
Spring is associated with fresh starts, renewal and growth. This fits perfectly into your eCommerce merchandising strategy ideas. Longer days and fresh energy means that people are more inclined to spend, go outdoors and celebrate new products. You can expect increased traffic and sales as a result of this.
With Mother’s Day, Easter, Passover and Ramadan falling into this season, there are many opportunities for pushed sales and purchases. The secret? Embrace the seasonal themes. Get on board with the seasonal patterns, current trends and then use personalization to push these to their fullest.
Let’s take a look at some tips:
Spring Up Your Homepage
Colors can symbolize spring quickly and easily. Using tones such as yellow, green, pink and orange symbolize brightness and the new beginnings of the season. By making these clear on your homepage as soon as people log on, you are setting customers up to be in the right mood. Colors are a good place to start, and you can also edit the whole website aesthetics.
Imagery and spring tones in your social media work well, and seasonal slogans, hashtags or contests could all make a good difference. Small animations or images with spring themes can help put people in the mood. This type of visual merchandising can make a huge difference.
Spring Collections
Having new collections for each season is recommended in the world of eCommerce. Your new spring collection should be your priority when it comes to visual merchandising. This should be the first thing shoppers see. Bring shoppers into the present moment by giving them incentivization to get into the spring mood. Since we’re moving out of winter, this shouldn’t be too difficult for them.
Try Something New
Spring cleaning is known for being a time to re-do and refresh the way things are. This is a great opportunity to try something new. With the help of A/B testing so you’re not making any drastic decisions that might backfire; why not change the way things are done?
Take a look at some merchandising rules that have been in place for a long time, and see what could come from changing them. Try promoting new products, hide products that aren’t relevant for the season, and spruce things up!
Get Prepared
Start thinking about your spring merchandising collection as soon as possible; you don’t want to be left behind. As spring is on our doorstep, now is the time for your eCommerce store to be transitioning into these warmer and brighter colors, leaving winter behind.
You can push merchandising rules to get rid of old inventory. Anything that is winter relevant should be pushed right now; clearing the way for the new stock. Depending on which merchandising strategy you want to follow, you could either hide these clearance items or push them to the top in order to clear them. This depends on what you are prioritizing most in your business strategy.
Be Creative
As always, merchandising depends on creativity. Floral designs are a great way of signifying spring as flowers are blooming. Think about which flowers go with your brand or color scheme, and how you can attract attention through these. Wooden tones, natural tones and sunlight are all part of the spring aesthetic.
Why not think a little more out the box and go for picnics, hot air balloons or adventure park themes. Having a visual merchandising strategy that stands out will help shoppers to remember your brand. This means they will come back to you, and maybe even recommend their friends.
Conclusion
With spring upon us, it’s the perfect time to make sure your merchandising strategy is optimized. These tips will help you on your way to making the most of the season. Visual merchandising, creativity and staying on top of your business strategy will ensure the new season brings you new and renewed success.