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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Search & discovery
Advanced Search in WooCommerce: Elevate Your eCommerce Game
Advanced search in WooCommerce can significantly elevate your eCommerce store, enhance your customers' experience in your store, and drive sales. This robust site search functionality helps your custo
Search & discovery
Guide to Shopify Search Bar: Add, Customize, Troubleshoot, Remove, and More
As a leading eCommerce platform, Shopify offers its users a variety of tools and features to help them sell their products online, including a search bar. You may have heard about the advantages of th
Search & discovery
Search Within Shopify Collections: Improve Product Discoverability and UX
Shopify Search collections are a great way to organize and present your products on your online store. However, they're only useful when shoppers can quickly sort through the results and choose the pr
Merchandising
History of Merchandising: How Strategies Have Changed
When you think of merchandising, you probably think of a modern-day storefront that's online or brick-and-mortar. But what many people don't realize is that the history of merchandising goes back to a
Search & discovery
Federated Search Engine: Show Accurate Results From Multiple Sources
Improving your overall customer experience is essential to running your eCommerce store. And if you want to level up, make sure you have a federated search engine on your site that shows your customer
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Cross-Selling vs. Upselling in eCommerce: What Is More Effective?
eCommerce has quickly evolved into a highly competitive and customer-centric business venture. Merchants are continually exploring ways to maximize their profitability, with cross-selling and upsellin
Personalization
7 Personalization Statistics You Need to Know in 2024
Shopping in 2024 is no longer a one-size-fits-all experience. Consumers demand a boutique level of personalization, where businesses anticipate their needs and desires before customers can add items
Search & discovery
eCommerce Site Search Autocomplete Benefits & Best Strategies
Site search autocomplete is fast becoming an essential tool for increasing the conversion rate of eCommerce businesses. Think of it as your helpful store assistant who intuitively understands what cus
Search & discovery
3 Best Website Search Software Tools for Better Website Management
The right search software tools help customers find what they're looking for quickly and easily. Almost half of your eCommerce customers head straight for the search bar when visiting your site. So yo
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